User personalization
Telia Play
Have you ever tried to sign in to a page and realized that you have forgotten your password? In this assignment me and my teammates had the opportunity to research and brainstorm a solution for Telia Play’s edge case where useres may get stuck in the kid’s profile if they forget the pin code and account password.
Challenge
At the time of this case, TeliaPlay faced several key challenges in enhancing its user experience. These included upgrading personalization features to include event reminders, transforming the passive login flow into a more active experience, allowing users to add multiple profiles, addressing a critical edge case where users may get stuck in a kid’s profile, and the lacking of a more engaging and fun aspect into the overall user journey.
Goals
Suggest a solution for edge case while also improving the personalisation of profiles feature and making profile customisation flow better for web an mobile
My role
UX/UI Designer
Tools used
Project time
One week
Background
TELIA has a service that is called TeliaPlay – a streaming service with mix of popular TV, movies, and series for the whole family, whether you are at home, on the bus, or in a cottage abroad. The current system provides a default adult profile and an option to create one kids’ profile. Telia aims to enhance user personalization by introducing additional profile features, allowing for a more tailored and engaging streaming experience.
DESIGN PROCESS
Research
How does the new employee experience being a new and working for Systembolaget? And what do they think about the current learning platforms?
Current User Flows
Findings
The new concept included features such as:
Guided learning
A section where the employees who don’t know what to learn or in what order can get guidance on where to start.
- A step-by-step guide to follow where you can learn everything you
need to know - Helps to give the employees an organized learning and solve the pain point of not knowing where or what to start learning
- Helps the employee keep track of their learning and what they need repeat or learn next
Food & drink
A dedicated page for employees to learn more about food and drink in combination.
- Helps the new employees to learn more about the tool “grafen” and how one can better give drink recommendations to different food
- Helps to solve the pain point “lack of knowledge about food
and drink in combination”
Joint learning
The ability to get support from colleagues and motivate each other with their progress
- Encourage to learn together with colleagues to stay motivated
- Help encourage and celebrate your and your colleagues progress
Competative Analysis
A new employee at Systembolaget needs more organized learning and support from work in order to feel motiveted to evolve at work.
Brainstorm
Prior to developing a prototype for testing purposes, I initiated an unmoderated concept evaluation of the new idea. This involved distributing a survey that included images of the preliminary low-fidelity wireframes and questions about the newly integrated features and user flow.
Suggested User Flows
Develop & Prototyping
Prior to developing a prototype for testing purposes, I initiated an unmoderated concept evaluation of the new idea. This involved distributing a survey that included images of the preliminary low-fidelity wireframes and questions about the newly integrated features and user flow.
Create child profile
Change from child to adult profile
Set up parental control in profile settings
Final Design
Next Steps
The natural next step for this project would have been to carry out a new user test to examine the new iteration of the concept. Communication with stakeholders and a continued iteration on each feature.
Lessons learned
- Time management: By doing this project on my own while working, I have learned the importance of planning a project and working with MVP’s.
- What i will do next time: More user test and earlier involvement with stakeholders
Next Case Study
Telia Play